Updates
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OK when something happens twice in the span of a week, it’s officially a theme. Test web forms frequently. Your leads are hard won and too important. Don’t let your tech to get in the way. Even if you’ve made no changes to the form, other changes can interfere. Over the span of the last week, I’ve seen
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The tools we use to create websites have changed during my marketing career. In the beginning, you had to know a little about coding. Today’s services allow the non-coder to create a more than just good enough website. Web Dev back in the Day In the early 2000s, my employer had a small site designed
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Last week, I attended the Michigan Bio-Industry Growth Summit. The event bag included reports from sponsoring organizations MichBio, Business Leaders for Michigan, and the University Research Corridor. Attendees also received a report from the national Biotechnology Industry Organization (BIO). In these reports, I noticed some variation in names for the life science or biotech industry. Life science industry leaders use
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Industry association MichBio organized yesterday’s bio-industry growth summit in Lansing. This Michigan biotech event featured national and regional leaders, including legislators (agenda here). Michigan Biotech Roadmap for Success MichBio also launched their Michigan Bio-Industry Roadmap for Success. This roadmap was developed through interviews, focus group, surveys, and comparison to peer states. Event attendees received a print copy
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I’ve gone back to school, college actually. I’m pulling down the shingle here at Scientific Ink for the next several months. I’ve taken a position at Washtenaw Community College – I will be Interim Executive Director of Marketing & Web Services through January 2016. This new position will keep me busy enough that I will
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Surveying the customer seems like a good idea to find out ways to improve. Yet, I’ve been on the receiving end of customer experience surveys that show me we’re doing it all wrong. Anyone who has purchased a car or who has had their car serviced recently by a car dealership is likely aware of the
