Book Author: Dunrie Greiling

  • Internet Marketing Start to Finish

    Internet Marketing Start to Finish

    In 2011, Que published our book, Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics.

    Dunrie co-wrote this book with Catherine Juon and Catherine Buerkle. It was fun to write – it crystallized our thinking on marketing. We share some discoveries, some case studies, and some bad decisions we witnessed during our time together at Pure Visibility.

    Steps in Planning Metrics-Driven Internet Marketing

    The book covers how to plan and implement a metrics-driven internet marketing program. It builds on our work in user research, our experience in search engine marketing and search engine optimization, and a grounding in web analytics.

    We bring these threads together to provide guidelines for building a website that meets user needs and goals. Essential tasks include:

    • understand and communicate your users’ needs
    • identify the language your users use to find your product or service,
    • target the places they look products and services like yours (often but not always search engines), and then
    • iteratively optimize your website.

    Dunrie gave talks expanding on topics in the book, including

    Reader and Reviewer Feedback

    Earn the trust of your audience through useful content.
    Earn the trust of your audience through useful content.

    Our book received good reviews from readers and reviewers – for instance the American Library Association’s Choice magazine gave it “highly recommended” rating.

    In Marketing We Trust also named the book to its Top 25 Analytics books to read in 2016 post. We’re in that list with great, and humbling, company.

    Get a Copy!

    Get Internet Marketing Start to Finish on Amazon (affiliate link) or direct from Que.

  • Self-Aware: A Guide for Success in Work and Life

    Self-Aware: A Guide for Success in Work and Life

    At the end of August 2016, Rob Pasick and Dunrie published Self-Aware: A Guide for Success in Work and Life.

    Rob teaches undergraduates and graduate students how to manage themselves and manage relationships in a professional setting. This book encapsulates Rob’s experiences coaching executives and teaching University of Michigan students. Each chapter starts with a quote from a past student on how they applied the core of the chapter to their life and their thinking.

    The book contains practical instructions and activities for readers to examine themselves: past, present, mind, body, and relationships. With that self-knowledge, the reader then develops a future vision and a plan to get there.

    Here are a few quotes from reviews on Amazon (81% 5-star, 19% 4-star as of February 2017)

    “I wish I had been exposed to these ideas when I was starting my career….”

    “The exercises are accessible and the results and debriefs are profound. If you are ready to learn more about who you are and how to navigate where you’re going, I HIGHLY recommend starting here.”

    Check out the full reviews and learn more about the book on Amazon. You can download the first chapter for free!