I spoke on “Writing for On-Screen Consumption: Tips, Tools & Techniques” at the Original Equipment Suppliers Association – Automotive Public Relations Council meeting on February 28, 2012. Quick summary here: APRC Meeting Teaches Not So Old Dogs Some New Tricks.
I used the career changes my mom has had in her lifetime and her passion for learning to illustrate the nimbleness required to keep current. I also mentioned a few free tools helpful for writing to be read on screen and to be found online. Longer descriptions and the motivation for these tools can be found in our book!
Writing for On-Screen Reading
write to be skimmed – people read only about 20% of the words on a web page (source)
- Google reading level tutorial on Pure Visibility’s blog
- A tutorial on checking Readability within Microsoft Word from Washington State government
- Online Reading Level checker
Pro Tip: Examine the grade level of your competition’s materials and aim one grade level easier to read.
Writing to be Found Online through Search
Pro Tip: Insights for Search provides a quick visual to support keyword choices, the AdWords tool provides deeper insight and more alternatives.
Wednesday March 14, 2012, I will emcee the Princeton University and Michigan All-Ivy Club “Global Net Night” event where regional associations all around the world will meet to network with other local Princetonians (and other Ivy Leaguers) and hear a presentation by Mark Gilman of MCCI on Personal Branding.
On March 15, 2012, I will participate in a Roundtable Career Exploration discussion at the Rackham Graduate School of the University of Michigan. This event celebrates Rackham Graduate School’s Centennial and Ph.D. alumni who have crafted innovative careers outside of academia.