In late 2012, I pre-ordered Daniel Pink’s book To Sell is Human. One of a set of five gifts/thank yous for pre-ordering was a Field Notes memo book, stamped with To Sell is Human on the back.
I read To Sell is Human, and I used the memo book. I am a journal keeper, and I like Moleskine journals (among others). I like to take my journal from start to finish, and I resist starting other notebook-y things and diffusing my writing efforts.
As a consequence, I haven’t always known what to do with little memo books, and yet I found a use for this one. I carried it in my purse. It served me well at those times I needed to jot something down on the run – especially when taking out my phone to add a task/send a message would have been awkward.
I use it differently than my journal. The memo book is a temporary holding place. It’s kind of like a written RAM that gets cleared away. I won’t keep the old one, and I keep journals forever.
Daniel Pink’s cobranding/partnership/product-placement/whatever-it-was worked. Now I’m hooked on Field Notes’ graph-ruled memo books. I just received my re-up, this time I chose the kraft paper cover.
And I think of Daniel Pink and how we’re all in sales every time I reach for it, even though “To Sell is Human” is not stamped on the back of this one.
