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Dunrie Greiling Ph.D., Ann Arbor, MI 48105

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You are here: Home / Life / Good product placement works – discovering I love Field Notes

Good product placement works – discovering I love Field Notes

October 24, 2014 by Dunrie

To Sell Is Human: The Surprising Truth About Moving Others
To Sell is Human Cover

In late 2012, I pre-ordered Daniel Pink’s book To Sell is Human. One of a set of five gifts/thank yous for pre-ordering was a Field Notes memo book, stamped with To Sell is Human on the back.

I read To Sell is Human, and I used the memo book. I am a journal keeper, and I like Moleskine journals (among others). I like to take my journal from start to finish, and I resist starting other notebook-y things and diffusing my writing efforts.

As a consequence, I haven’t always known what to do with little memo books, and yet I found a use for this one. I carried it in my purse. It served me well at those times I needed to jot something down on the run – especially when taking out my phone to add a task/send a message would have been awkward.

I use it differently than my journal. The memo book is a temporary holding place. It’s kind of like a written RAM that gets cleared away. I won’t keep the old one, and I keep journals forever.

I like Field Notes
My new Field Notes pack!

Daniel Pink’s cobranding/partnership/product-placement/whatever-it-was worked. Now I’m hooked on Field Notes’ graph-ruled memo books. I just received my re-up, this time I chose the kraft paper cover.

And I think of Daniel Pink and how we’re all in sales every time I reach for it, even though “To Sell is Human” is not stamped on the back of this one.

Filed Under: Life Tagged With: marketing

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