Dunrie is a writer and an independent marketing consultant. She gained her internet marketing expertise over 15 years in the industry. She applies her scientific training and a hypothesis-testing approach to serve our clients.
Dunrie has a doctorate in plant ecology from the University of Michigan. She performed field experiments at the E.S. George Reserve (near Pinckney, Michigan) and greenhouse experiments at the Matthaei Botanical Gardens. Her research focused on competitive interactions between plants and whether and how insect herbivores affected plant competition. She focused on invasive species: whether introduced plants had an advantage through escaping insect pests.
Her scientific training may feel tangential to the daily work of Internet marketing. It’s true, the domain is different. Now, she attends to data about content and clicks rather than plants and bugs. The mindset is similar. She carries an analytical and hypothesis-testing approach from her academic training to the daily work of marketing management.
The systems thinking she learned so well in ecology applies to
- the interconnections between pages on a website,
- ecosystems or landscapes of websites competing for the attention of prospects, and
- the interactions among people and roles on a team.
Internet Marketing Expertise
After her doctorate, she worked for a scientific software company, BioMedware. At BioMedware, she was a technical writer, software interface designer, and project management. She earned an SBIR grant for the company, wrote the software’s online help and user manuals, and co-authored a few scientific articles there.
She continued in software project management through a stint as a subcontractor at Menlo Innovations, where she was an early project manager on its software project for Accuri Cytometers. She left Menlo to focus on websites full-time, first as an Operations Director for a local website design and development firm, and then as a Relationship Manager at Pure Visibility. She was at Pure Visibility for seven years, rising to be its Chief Operating Officer. At Pure Visibility, she co-wrote an Internet Marketing Book.
She works with clients, is a lecturer in Entrepreneurial Marketing at the Center for Entrepreneurship at the University of Michigan’s College of Engineering, and is also the Director of Marketing and Software at multiplex immunoassay company PHASIQ, Inc.
About this Website
This site has two parts: