Marketing Management is a Challenge for Start-Ups and Second Stage Companies
Marketing management is a challenge for small companies. While larger organizations can manage the varied talents of a marketing staff, small companies need a single employee or contractor who can do everything required to find and connect with customers.
Finding and managing marketing employees is difficult. Successful marketing requires sorting through updates and trends and choosing carefully where to spend limited resources, especially time. A marketer with all of the skills required to set up a website, make sure it is visually distinct from the competition, fill it with compelling prose, graphic, and video content, and then monitor progress is a unicorn. Unicorns who have mastered the entire landscape are hard to find and harder to retain.
Small companies waste their time seeking unicorns. My recommendation is not to search harder for unicorns. Instead, small companies must manage a set of part-time resources to accomplish their goals.
Let Me Help
Finding and managing the marketing team is its own full-time job. Let me do it for you! And if you are the marketing team, let me coach you.
Why Scientific Ink
I am an organizer with a background in science and systems-thinking. I co-wrote a book on Internet marketing. I have managed marketing projects, budgets, and relationships with clients and vendors from within organizations and externally as the chief operating officer of a marketing agency. Through my over a decade in this field, I have gained a professional network of writers, designers, coders, videographers, SEO rock-stars, and SEM wizards.
Let me help your company navigate the confusing world of website optimization companies, offers, services, and how-to articles. Don’t choose your website provider based on a TV ad. Don’t get stuck in a dead-end platform. I can help you make choices that provide your business with a strong base—choices that will require less rework for you and your company going forward, choices that will give you ongoing, positive relationships with prospects and customers.