Marketing Consulting and Coaching in Operations, Analytics, and Content Strategy
Let me help you:
- do more with your business,
- generate leads,
- get more insight out of your web analytics,
- optimize your website,
- communicate complicated ideas simply online or in print, and
- find and communicate with prospects and future clients.
My marketing consulting emphasis is on strategy, planning, and content. I conduct vision and strategy sessions for my clients. These workshops help them clarify their goals, plan short- and long-term, and prioritize tasks. To help my clients implement their plans, I manage third-party vendors for things like graphic design, animation, video, and coding.
Why Scientific Ink
I am an organizer with a background in science and systems-thinking. My strength is in technology and life sciences.
Over my career, I have been
- a technical writer, editor, and project manager at a scientific software firm,
- a project and relationship manager at a web design and development firm,
- Chief Operating Officer at an internet marketing agency,
- the executive director of marketing at an educational institution, and
- director of marketing and software for a life sciences startup.
Since 2014, I have been an independent consultant helping my clients get more from their websites and their businesses.