Scientific Ink helps clients see, find, and communicate with their target audience online and in print.
Let Scientific Ink help you
- generate leads and sales,
- get more insight out of your web analytics,
- communicate complicated ideas simply online or in print, and
- find and communicate with prospects and future customers.
Our marketing consulting emphasizes planning and user research. First, get out of the office and discover out what your customer needs and how and where they are searching for it.
Only then, when you have really listened will you be ready. Organize your efforts so your messages arrive in season and on time. Be found by your target audience when they seek your category of products or services. Be relevant to your target audience by meeting their needs and reflecting their vocabulary (not yours) back to them. Be known in your neighborhood and make it easy for people to find you, on your street, via your phone, and online.
If it sounds like a lot of work, don’t worry, we can help you define the plan. Once we agree on the plan, we can implement it for you.
About Scientific Ink
Dunrie Greiling, Ph.D. founded the marketing consulting company in 2005. She has served in marketing and leadership roles as a consultant and as an employee for small and large organizations. Dunrie is an organizer and systems-thinker with a doctorate in biology. Her approach to internet marketing is experimental, focused on the user experience, and evidence-based. She writes books and helps clients edit, publish, and promote theirs. She coaches small businesses and teaches an undergraduate course in Entrepreneurial Marketing at the Center for Entrepreneurship in the College of Engineering at the University of Michigan.
Learn more about our approach to Internet Strategy for Scientific and Technology Companies.